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BookAdvertising sin and sickness : the politics of alcohol and tobacco marketing, ...

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Main title

  • Advertising sin and sickness : the politics of alcohol and tobacco marketing, 1950-1990 / Pamela E. Pennock.

Published/Created

  • DeKalb : Northern Illinois University Press, c2007.
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Description

  • viii, 282 p. : ill. ; 24 cm.

ISBN

  • 0875803687 (clothbound : alk. paper)
  • 9780875803685 (clothbound : alk. paper)

LC classification

  • HF6161.L46 P46 2007

Contents

  • Introduction : health, morality, and free speech -- The failed fight to ban alcohol advertising, 1947-1958 -- Temperance and mass society -- The industries' regulatory response -- Legislative battles: politics and rhetoric -- The battle to regulate cigarette marketing, 1960s -- Emergence of the postwar antismoking movement -- The warning label debate -- The next push : restricting advertising -- The new temperance movement and alcohol marketing restrictions -- 1970s and 1980s -- The political, legal, and scientific context of regulation -- Policy contests: warning labels and advertising controls -- Conclusion: the elusive quest for restraints.

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Notes

  • Includes bibliographical references (p. [231]-275) and index.

Series

  • Drugs and alcohol

LCCN

  • 2006016679

Dewey class no.

  • 659.19/66310973

Geographic area code

  • n-us---

Type of material

  • Book

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Status

  • Not Charged

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  • Jefferson or Adams Building Reading Rooms

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